ROUNDMAP™ Strategic Playbook

We've spent a lot of time to comprehend the disciplines involved with customer dynamics (cross-functional and cross-structure) to create the ROUNDMAP™ Customer 360 Integrated Mapping System and Methodology. Because we…

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  • 02/08/2019

ROUNDMAP™ Full Stack

To understand what elements and aspects the ROUNDMAP™ mapping system actually contains, we've created what we call the ROUNDMAP™ Stack: While the Integrated Customer Lifecycle™, at the bottom of the…

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  • 25/07/2019

Coexisting Business Models

A question I get asked a lot is: Can two Elementary Business Models™ coexist within one company? Car Manufacturers versus Car Sharing Platforms Let's take a car manufacturer, like Mercedes…

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  • 18/07/2019

Business Model Matrix™

While creating the Integrated Customer Lifecycle™, interconnecting all four front-office departments, we found remarkable similarities between a focus on sales and the traits of Customer Centricity. Similarly, a focus on marketing pointed to Product Centricity.

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  • 18/05/2019
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