While reading Michael Porter’s bestseller Competitive Advantages (1985), in which he described the conditions with regards to Competitive Differentiation, I noticed some striking similarities with
Salesforce has recently unveiled its Customer Data Platform (CDP) with the next generation of Customer 360. New platform services will enable companies to unify disparate
ROUNDMAP™ Customer 360 consists on two dimensions, on the one hand a vertical perspective, consisting of the Business Model Matrix™, the Value Position Matrix™, and
While creating the Integrated Customer Lifecycle™, interconnecting all front-line departments, we found remarkable similarities between a focus on sales and the traits of Customer Centricity.
It might seem strange to talk about quality control in context of the customer creation process, however, when we compare product specifications to customer expectations,
In today’s business world, collaboration is key, not only for humans, but also for systems. Business Process Integration is a distinct practice in itself that
What’s the ROUNDMAP™ for? It is a question I get asked a lot. So let me give you a sense of how and when you’ll need the mapping system and use it to your advantage.
In her book, The Silo Effect, FT journalist and antrolologist Gillian Tett describes the destructive effects of mental, functional and data silos on collaboration, performance and innovation.
The ROUNDMAP adopted a new symbol, representing a joint of the business roadmap and the customer roundtrip.
There is some understanding on what differentiates product centricity from customer centricity with regards to focus, but much less with regards to growth. Let’s have
Whenever I show the ROUNDMAP™ for the first time, a person’s eyes speak volumes. Obviously any all-encompassing model, even those with just a handful of
Many people have asked me what made me create the framework and dedicate five years of my life to it without compensation? In this blog,
We’re entering the Age of Intelligence. Brands need to incorporate all relevant data with regards to customer behavior, emotions and intent in order to be
What made us create the ROUNDMAP™ can be captured in one word: EQuitability. It means being fair, just, and honest. We believe all businesses have