ARTICLES ARCHIVE

ROUNDMAP-Milkyway
ROUNDMAP™

ROUNDMAP™ Universe

ROUNDMAP™ Customer 360 consists on two dimensions, on the one hand a vertical perspective, consisting of the Business Model Matrix™, the Value Position Matrix™, and

Business Model Matrix
BUSINESS MODEL MATRIX

Business Model Matrix™

While creating the Integrated Customer Lifecycle™, interconnecting all front-line departments, we found remarkable similarities between a focus on sales and the traits of Customer Centricity.

Quality OK
CROSS-SILO

Quality Control

It might seem strange to talk about quality control in context of the customer creation process, however, when we compare product specifications to customer expectations,

Business Process Management
CROSS-SILO

Business Process Integration

In today’s business world, collaboration is key, not only for humans, but also for systems. Business Process Integration is a distinct practice in itself that

Stalling business
ROUNDMAP™

To Whom It May Concern

What’s the ROUNDMAP™ for? It is a question I get asked a lot. So let me give you a sense of how and when you’ll need the mapping system and use it to your advantage.

ROUNDMAP Silo Syndrome
BOOKS

The Silo Effect by G. Tett

In her book, The Silo Effect, FT journalist and antrolologist Gillian Tett describes the destructive effects of mental, functional and data silos on collaboration, performance and innovation.

CROSS-SILO

A New Symbol

The ROUNDMAP adopted a new symbol, representing a joint of the business roadmap and the customer roundtrip.

Growth
ROUNDMAP™

Equity and Leverage

There is some understanding on what differentiates product centricity from customer centricity with regards to focus, but much less with regards to growth. Let’s have

Brain resistance
ROUNDMAP™

ROUNDMAP™ Too Complex?

Whenever I show the ROUNDMAP™ for the first time, a person’s eyes speak volumes. Obviously any all-encompassing model, even those with just a handful of

Start 2013
ROUNDMAP™

The Making of ROUNDMAP™

Many people have asked me what made me create the framework and dedicate five years of my life to it without compensation? In this blog,

BOOKS

THE ROUNDMAP™ CODEX

We’re entering the Age of Intelligence. Brands need to incorporate all relevant data with regards to customer behavior, emotions and intent in order to be

GENERAL

Stakeholder Equitability

What made us create the ROUNDMAP™ can be captured in one word: EQuitability. It means being fair, just, and honest. We believe all businesses have