King Arthur’s Knights of the Round Table

The idea for a customer round table began when I started to imagine people sitting around the ROUNDMAP™ to discuss all customer-related issues openly, decoupled from the company structure and…

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  • Post published:10/09/2019

Coexisting Business Models

A question I get asked a lot is: Can two Elementary Business Models™ coexist within one company? Car Manufacturers versus Car Sharing Platforms Let's take a car manufacturer, like Mercedes…

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  • Post published:18/07/2019