Driving Customer Excellence™

A tagline serves to clarify a thought, product, brand or proposition. The tagline for ROUNDMAP™ is Driving Customer Excellence™. However, the problem with words is that they are highly open to interpretation – words mean different things to different people.

So without further ado, this is my definition of Customer Excellence:

Customer Excellence is a collaborative commitment from engaged employees to help customers achieve their objectives, sooner rather than later, by operationalizing customer empathy - with which to distinguish respective customer behavior and intent while democratizing customer insights across separate teams and departments - to create and deliver personalized, meaningful, sustainable, affordable, and EQuitable solutions; throughout each consecutive sales cycle.

For most readers, this definition will suffice. However, if you would like to learn how I got to it, you're invited to continue.


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  • 02/09/2019

ROUNDMAP™ Strategic Playbook

We've spent a lot of time to comprehend the disciplines involved with customer dynamics (cross-functional and cross-structure) to create the ROUNDMAP™ Customer 360 Integrated Mapping System and Methodology. Because we…

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  • 02/08/2019

Business Model Matrix™

While creating the Integrated Customer Lifecycle™, interconnecting all four front-office departments, we found remarkable similarities between a focus on sales and the traits of Customer Centricity. Similarly, a focus on marketing pointed to Product Centricity.

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  • 18/05/2019

To Whom It May Concern

What’s the ROUNDMAP™ for? It is a question I get asked a lot. So let me give you a sense of how and when you’ll need the mapping system and use it to your advantage.

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  • 15/05/2019
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