Thesaurus of the ROUNDMAP™

During the development of the body of knowledge of the ROUNDMAP™ 4-dimensional framework, we found that existing words or concepts ─ often originating from a 2D/3D world ─ did not…

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  • Post published:15/12/2019

Driving Customer Excellence™

A tagline serves to clarify a thought, product, brand or proposition. The tagline for ROUNDMAP™ is Driving Customer Excellence™. However, the problem with words is that they are highly open…

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  • Post published:02/09/2019

ROUNDMAP™ Strategic Playbook

We've spent a lot of time to explain the disciplines involved with Customer Dynamics (cross-functional and cross-structure) resulting in the ROUNDMAP™ Framework. Because we believe the best way to get…

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  • Post published:02/08/2019

Business Model Matrix™

While creating the Integrated Customer Lifecycle™, interconnecting all four front-office departments, we found remarkable similarities between a focus on sales and the traits of Customer Centricity. Similarly, a focus on marketing pointed to Product Centricity.

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  • Post published:18/05/2019

To Whom It May Concern

What’s the ROUNDMAP™ for? It is a question I get asked a lot. So let me give you a sense of how and when you’ll need the mapping system and use it to your advantage.

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  • Post published:15/05/2019