A tagline serves to clarify a thought, product, brand or proposition. The tagline for ROUNDMAP™ is Driving Customer Excellence™. However, the problem with words is that they are highly open to interpretation – words mean different things to different people.
So without further ado, this is my definition of Customer Excellence:
Customer Excellence is a collaborative commitment from engaged employees to help customers achieve their objectives, sooner rather than later, by operationalizing customer empathy - with which to distinguish respective customer behavior and intent while democratizing customer insights across separate teams and departments - to create and deliver personalized, meaningful, sustainable, affordable, and EQuitable solutions; throughout each consecutive sales cycle.
For most readers, this definition will suffice. However, if you would like to learn how I got to it, you're invited to continue.
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