Customer Carousel™ Blueprint

Customer Carousel™ is one of the outcomes of a 4-year discovery process by Edwin Korver and it turned out to be an amazing panorama, not just to help optimize the…

Continue Reading Customer Carousel™ Blueprint
  • Post published:25/01/2020

Growth Activation™

The goal of the ROUNDMAP framework isn't merely to improve your firm's commercial performance, rather provide a lens through which to perceive the aspects related to your firm's commercial growth…

Continue Reading Growth Activation™
  • Post published:15/09/2019

Driving Customer Excellence™

A tagline serves to clarify a thought, product, brand or proposition. The tagline for ROUNDMAP™ is Driving Customer Excellence™. However, the problem with words is that they are highly open…

Continue Reading Driving Customer Excellence™
  • Post published:02/09/2019

Customer-touching Activities

One of the learnings from creating the ROUNDMAP™ is that, although most firms consider marketing, sales and service as their main customer-facing operations, these activities alone do not account for…

Continue Reading Customer-touching Activities
  • Post published:31/08/2019

Making of the ROUNDMAP™

One of the most common questions I get is: What made you create the framework? With this blog I'm hoping to answer that question for all those that are curious…

Continue Reading Making of the ROUNDMAP™
  • Post published:28/10/2017