How to increase corporate resilience to cope with crises

As a consequence of the recent worldwide lockdowns, following the presumed life-threatening effects of the coronavirus (COVID-19), revenue streams discontinued almost overnight. Leaders need to ask themselves ─ if they…

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  • Post published:17/04/2020

What makes customers return or refer?

ROUNDMAP™ Integrated Customer Lifecycle differs from the traditional sales cycle - which focuses on achieving customer satisfaction - because we believe customers won't refer or return simply because you've satisfied…

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  • Post published:16/10/2019

Quality Control

It might seem strange to talk about quality control in context of the customer creation process, however, when we compare product specifications to customer expectations, and a quality check to…

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  • Post published:17/05/2019