Customer-touching Activities

One of the learnings from creating the ROUNDMAP™ is that, although most firms consider marketing, sales and service as their main customer-facing operations, these activities alone do not account for…

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  • 31/08/2019

Value Chains versus Jobs-to-be-Done

While reading Michael Porter's bestseller Competitive Advantages (1985), in which he described the conditions with regards to Competitive Differentiation, I noticed some striking similarities with Clayton Christensen's Jobs-to-be-Done theory (2016).…

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  • 08/07/2019
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