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ROUNDMAP_Symbol_360_Shine_Paper_Copyright_Protected

The 2021 Symbol for ROUNDMAP™

  • September 1, 2021
  • By Edwin Korver
  • No Comments
  • News Archive

Next to a logo, we believe ROUNDMAP™ needed a symbol. A symbol that respects the complexity of the framework while at the same time don’t scare people off. The emblem needed to be clean but not plain. Sophisticated but not pompous. And it needed to be identifiable, symbolic, and contemporary, as well as arouse curiosity.

We wanted to highlight two aspects in particular. On the one hand, firms need to have a clear vision of the future and share that vision with stakeholders. Without a clear vision, the future isn’t just murky; you’ll have no way to keep track of progress, attract people with the right capabilities, or allocate the necessary resources on time. 

So, we placed an eye in the middle, suggesting always looking ahead and knowing what you are hoping to achieve as a collective. And to always be on the lookout for new threats and opportunities. At the same time, you’ll need to look through different lenses to create an integrated perspective from which to master any business situation. And finally, in line with critical thinking, to truly see each other eye to eye.

The second aspect we wanted to emphasize was connectedness. By applying Taylorism throughout the organization, most firms sacrificed connectivity in favor of productivity. As a result, communication and collaboration between silos are poor, to say the least, curbing creativity, information sharing, mutual understanding and trust, empathy, and innovation.

ROUNDMAP_Symbol_360_Shine_Glass_Copyright_Protected

Symbol Explanation

A quick explanation on the composition and the meaning of the 2021 symbol:

The 2021 Symbol for ROUNDMAP™ 1

Different Lenses

There are a variety of lenses from which to perceive the entire business operation:

ROUNDMAP_Symbol_360_Business_Lenses_Copyright_Protected_2021

Mockups

A few examples of our symbol in a promotional setting.

Booklet

We’re working on a revised document, explaining the basics of the framework.

The 2021 Symbol for ROUNDMAP™ 2
ROUNDMAP Logo
  • 2021, identification, identity, logo, representation, roundmap, symbol
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Edwin Korver

Edwin Korver

Architect of ROUNDMAP™ - Advancing Grandmastership of Business™ ✪ Business Model Matrix™ ✪ Polymath ✪ Generalist ✪ Systems Thinker ✪ Board Member, CEO CROSS-SILO BV

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