ROUNDMAP™ needed a new symbol. One that represents the entirety of the integrated business framework. It has proven to be a real challenge; to appreciate the complexity of the framework, while at the same time don’t scare people off with a symbol that was too complex. The symbol needed to be clean but not plain. Sophisticated but not pompous. And it needed to be identifiable, symbolic, and contemporary, as well as arouse curiosity.
One aspect was key: firms need to have a clear vision of the future and share that vision with their stakeholders. Without it, the future isn’t just murky, you’ll have no way of keeping track. So, we wanted an eye in the center of the symbol. Stating to always look ahead, to know what it is you are hoping to achieve as a collective. And to always be on the lookout for new threats and opportunities. While considering that you’ll need to look through different lenses, to create an integrated perspective from which to master any business situation.
As for the other elements, the mastery and maturity aspects, the lifecycles, stages, and steps: the symbol merely needed to reflect their order and interdependencies.
A quick explanation on the composition and the meaning of the 2021 symbol:
There are a variety of lenses from which to perceive the entire business operation:
A few examples of our symbol in a promotional setting.
We’re working on a revised document, explaining the basics of the framework.