We’re entering the Age of Intelligence. Brands need to incorporate all relevant data with regards to customer behavior, emotions and intent in order to be able to create differentiating, idenfiable, and personalized experiences.
When we set out to create an integrated business framework, today known as ROUNDMAP™, we knew we were in for a challenge of enormous proportions.
We had to bridge multiple disciplines, comprehend known management theories, cover various marketing models like AIDA, REAN, Moments of Truth, and ICT, understand new business practices like Agile, DevOps, and LEAN, and account for known and new ways of creating business value. In the end, we acquired a deep and wide understanding of every aspect of business.
It was tough and we’ve lost both sight and confidence numerous times. But with the help of friends, we managed to stick with it and in the end, we nailed it!
ROUNDMAP™ has developed into an all-encompassing perspective of both the front-office operation (the primary activities) as well as the back-office operation (all secundary processes), resulting in The Venture Wheel™, the Business Roadmap, four Carousels, the Business Model Matrix™, and the PACE formula™.
To understand how to achieve sustaining and sustainable growth, you’ll need to be able to perceive the framework from multiple angles, understand its content and context, so you can actually apply this comprehensive body of knowledge.
That’s what the book will help you achieve.
The ROUNDMAP™ Codex (working title) is expected to come out in 2022.
Title: THE ROUNDMAP™ CODEX
Subtitle: An Integrated Approach Toward Sustaining & Sustainable Business Growth
ISBN: 9789082722208 (NL) | 9789082722215 (EN)
Author: Edwin Korver
Publisher: iCity Publishing
Due date: Early 2022
