A Comprehensive Framework for Breaking Down Silos, Elevating Organizational Performance, and Fostering Equitable Business

In a world undergoing rapid transformation, where the tectonic plates of technology, society, and economics shift beneath our feet, one truth emerges: businesses that stay rooted in old paradigms will crumble. We are caught in the currents of the Longwave business cycle, a transformative era that challenges every rule we thought we knew. Edwin Korver: ‘We stand not just at a threshold but at a gateway to a future where the lines dividing business sectors, stakeholders, and societal roles blur into a holistic tapestry.’

Enter RoundMap™, a guide for this new world, conceived out of a simple yet powerful question: ‘What if the division of labor, which has siloed us into isolated units, could be transcended?’

We invite you to join us on an extraordinary journey. Picture yourself as a ValueActor, a crucial player in a complex network of relationships or ValueCircles. Here, in a cycle of perpetual motion, you and your organization contribute to a vibrant ecosystem. A Symphony of Strengths harmonizes as all members bring their unique contributions to the table, bound together by shared values and purpose. Edwin Korver: ‘This is not about a single virtuoso performance but a collective masterpiece, each note as vital as the next.’

As we navigate together through uncharted territories, you’ll discover new principles that redefine what it means to be a business in the 21st century. We’ll walk through the Four Pillars of Enterprise, consult the Consentric Compass, and explore the Value Orchestration Blueprint—each a landmark in our quest to usher in an era of equitable, value-driven organizations.

RoundMap™ is more than just a framework; it’s the embodiment of a new organizational philosophy. Edwin Korver: ‘We’re fostering not just businesses but equitable ecosystems where people find purpose and belonging, all while contributing meaningfully to society at large.’

Join us in this transformational adventure as we collectively redefine what it means to be a thriving, equitable business in today’s interconnected world.

Quick Introduction to RoundMap®

The RoundMap framework is a comprehensive and transformative approach that addresses the multifaceted dimensions of business strategy, organizational development, and sustainable growth. It illuminates the intricacies of these elements and bridges the gaps that prevent organizations from achieving success. 

By amplifying the often-neglected phases of the customer lifecycle, such as customer success, and introducing the concept of significance, RoundMap underscores the importance of understanding future customer needs to foster enduring relationships. 

The Business Model Matrix and the Business Model Roadmap provide a comprehensive overview of existing and emerging business models, facilitating non-linear growth and distributed leadership that departs from traditional hierarchical structures.

Central to RoundMap’s ethos is recognizing that change is inherent, championed through Positive Inquiry, driving businesses to explore untapped markets and create new value propositions. This approach aligns with the notion of blue oceans, encouraging businesses to venture beyond competition-driven differentiation and instead focus on innovative market creation. 

Storycasting emerges as a pivotal tool, transforming products and concepts into compelling narratives that guide their placement along the customer lifecycle, fostering buy-in for change and sparking fresh market opportunities. 

Complemented by the Thinking Caps methodology and the Panoptic perspective, RoundMap presents a holistic framework that navigates business intricacies and propels organizations towards sustainable growth through adaptive strategies, holistic leadership, and captivating storytelling.

At its core, the RoundMap framework embodies foundational principles that synergize to drive its effectiveness across diverse contexts. It operates under the tenet of being all-round, encapsulating every facet of business within its comprehensive structure. This holistic approach ensures that strategic decisions are informed by a complete understanding of the customer lifecycle, encompassing initial engagement to long-term satisfaction.

The framework is deeply value-driven, emphasizing the creation and delivery of value as the central driving force. By evaluating business models and mapping the entire value chain, RoundMap aligns every element of an organization toward fulfilling customer needs and aspirations. It’s undeniably human-centric, acknowledging that the heart of business success lies in forging meaningful connections. Through storycasting, RoundMap recognizes that impactful narratives resonate more effectively than product-centric pitches, engaging audiences on emotional levels and fostering lasting relationships.

RoundMap’s consentric nature underscores its ability to align all elements of business in harmonious synchronization. From leadership roles to operational functions, each concentric layer reinforces the others, leading to a cohesive and effective organizational ecosystem. 

The framework is augmentative, leveraging technology and innovation to amplify its impact. By embracing the potential of AI, data analytics, and emerging trends, RoundMap enables organizations to adapt to dynamic markets while remaining rooted in its core principles. In essence, RoundMap is a versatile and adaptable blueprint that thrives on its integrated principles, navigating businesses through complexity while ensuring sustained relevance and prosperity.

The RoundMap framework, a comprehensive and unified approach encompassing every facet of business, from strategic planning to client interaction, is an invaluable tool for organizations. RoundMap guides strategic decision-making by integrating customer insights, market analysis, and goal establishment. This fosters a holistic understanding of business operations, cultivating cross-functional collaboration, distributive leadership, and consent-based decision-making. 

RoundMap’s Storycasting method ensures consistent and impactful messaging to stakeholders, while its delineation of leadership roles and responsibilities fuels leadership development and alignment with organizational goals.

Operational functions like marketing, sales, and customer service are streamlined within the framework, enhancing operational efficiency. 

RoundMap encompasses change management and innovation strategies, assisting organizations in navigating transitions and uncovering growth opportunities. By furnishing measurement metrics and key performance indicators aligned with business goals, RoundMap empowers organizations to monitor progress and enact data-driven decisions. Its adaptive structure maintains relevance in dynamic markets, while its role in fostering organizational alignment cultivates collaboration and a shared sense of purpose across all organizational tiers. 

Ultimately, RoundMap functions as a comprehensive roadmap, expertly guiding organizations through strategic, operational, and communicative pursuits with unwavering clarity and effectiveness.

Imagine navigating the intricate tapestry of modern business without a compass, a map, or even a guiding star. That’s how most organizations operate today: in fragmented silos, stumbling in the dark, detached from the holistic ecosystem they’re part of. We’ve crafted a suite of instruments to illuminate your path and orchestrate your journey toward an equitable, thriving future.

The Value Orchestration Blueprint is your strategic playbook, harmonizing all aspects of your organization into a cohesive, value-driven narrative. Think of it as your master score, where each department’s contributions are carefully arranged to create a Symphony of Strengths that resounds through the marketplace and society.

Our Customer Dynamics Lifecycle is the lifeblood pulsating through this symphony. It doesn’t just map out customer interactions; it delves into the emotional and transactional ebbs and flows, highlighting opportunities for meaningful connections. Every touchpoint becomes a note in a larger melody, elevating your brand and value proposition.

When challenges arise or transformations are needed, the Positive Inquiry Cycle serves as your philosophical cornerstone. This isn’t problem-solving; it’s possibility-enhancing. Inspired by the pioneering work in appreciative inquiry, this cycle invites your entire team to participate in creating affirmative visions of the future, grounded in your collective strengths and aspirations.

Finally, the Business Model Matrix acts as your navigational grid. Instead of boxing you into a single business model, it presents an expansive landscape of possibilities. This matrix encourages you to explore diverse revenue streams, stakeholder engagements, and value creation pathways, ensuring that your strategy is resilient, flexible, and aligned with your higher mission.

These instruments are not isolated tools but interconnected elements of the RoundMap™ framework. They come together to form a comprehensive guide for any organization aiming to navigate the complexities of the 21st-century business landscape. A new paradigm awaits—let these instruments be your guide.

Embarking on the RoundMap™ journey is akin to setting sail into uncharted waters. It promises discoveries that can redefine your organization, but such a voyage requires more than just intent; it demands precise navigation. Here’s where the rubber meets the road: the implementation of RoundMap™ is not a mere ‘project’ but a paradigm shift, a re-orchestration of your entire organization.

Phase One: Readiness Assessment
Before we hoist the sails, we assess the wind and currents—a thorough organizational readiness check. Leveraging a combination of stakeholder interviews, analytics, and readiness metrics, we ascertain how prepared your organization is to break down silos and embrace new ways of thinking.

Phase Two: Harmonizing Instruments
Now, we introduce you to the core elements of RoundMap™—the Value Orchestration Blueprint, Customer Dynamics Lifecycle, Positive Inquiry Cycle, and Business Model Matrix. Teams are trained, and pilot projects are launched to facilitate a smooth integration of these instruments into your organizational DNA.

Phase Three: The Ensemble
The Symphony of Strengths cannot exist without a harmonious ensemble. Here, we align your departments and teams to act in concert, focused on value creation, equity, and a higher purpose. We deploy tools like Value Circles to connect disparate functions and foster an all-around, human-centric approach.

Phase Four: Mastering the Score
With your ensemble in place and your instruments attuned, you’ll be ready to tackle complex compositions—enterprises, markets, and social ecosystems. We revisit your Value Orchestration Blueprint, refining it to mirror the evolving dynamics within your organization and the world.

Phase Five: A Living Symphony
RoundMap™ isn’t a one-off performance but a living, evolving symphony. Regular check-ins, adjustments and even course corrections keep the music flowing, ensuring your organization remains resilient, innovative, and equitable in an ever-changing landscape.

As you navigate through these phases, you’re not alone. Our coaches and consultants act as your seasoned navigators, lending expertise, offering critical feedback, and celebrating your milestones.

In implementing RoundMap™, you’re not just adopting a new strategy; you’re heralding a new era of business—an era of equitability, interconnectedness, and boundless potential. The voyage may be complex, but the rewards are immeasurable.

The All-Seeing Eye: Navigating the Panoptic of Modern Business

One of the instruments we created is the RoundMap® Panoptic. By putting on multiple Thinking Caps, you can obtain a panoptic view of your team, division, or business situation (panoptic is derived from the Greek panoptēs, meaning “all-seeing”).

Our Journey: Fusing Human Systems Together

We are CROSS-SILO—our purpose is to connect human systems. We’re incredibly thankful to have had the opportunity to deploy our Whole System Change approach at Fortune 500 companies, such as Omnicom Group and Canon USA ─ commissioned by KERN Agency and in collaboration with Prof. David Cooperrider and Prof. Ron Fry of Case Western Reserve University, the cradle of positive change.


Peter Drucker: “The organization’s unique purpose is to make strength productive. It cannot, of course, overcome the weaknesses with which each of us is abundantly endowed. But it can make them irrelevant.”

Edward de Bono

Edward de Bono: “Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.”

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