Campaign Objective
The R!SE campaign challenges businesses to transcend the norm and embrace a new paradigm prioritizing honesty, inclusivity, sustainability, and overall meaningful impact. This campaign advocates for adopting RoundMap®’s Impact-First Future Fit framework, encouraging businesses to rise above traditional profit-centric models and foster equitable, sustainable, and beneficial practices for all stakeholders.
Key Messages
- R!SE for Impact
- Core Message: The time to act is now in the face of global challenges. We must rise against conventional practices prioritizing profit at the expense of people and the planet. It’s time to embrace a higher standard—one that demands honesty, inclusivity, fairness, and sustainability. Businesses must rise to the occasion today, transcend the norm, and lead the way in creating meaningful impact, distributing profit equitably, and building inclusive organizations.
- Call to Action: “Join the R!SE movement now. Embrace the Impact-First Future Fit framework. Stand up, rise above, and transform business today. The moment to make a difference is here—let’s redefine success together.”
- From Process to Impact Excellence
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- Core Message: The traditional business model that sacrifices societal and environmental health for profit must be replaced. Continuous impact optimization should become the new norm for business success.
- Call to Action: “Adopt the R!SE for Impact blueprint. Transform your business practices today. Be the change. Give substance to meaning!”
- Inclusive and Engaged Stakeholder Relationships
- Core Message: Creating value for all stakeholders, not just shareholders, is essential. Businesses must foster inclusive and engaged relationships with stakeholders from all backgrounds to achieve meaningful impact.
- Call to Action: “Collaborate with us. Engage your stakeholders. Create lasting value.”
Campaign Symbol: Air Balloons
The symbol of the R!SE campaign will be colorful, grand hot air balloons, representing the campaign’s uplifting and transformative spirit. They are:
- Colorful: Representing diversity and inclusivity.
- Grand: Symbolizing bold, impactful actions.
- Nature-friendly: Highlighting sustainability.
- Silent, Smoothing, and Calming: Emphasizing impactful change’s positive, non-disruptive nature.
- Relaxing and Enjoyable: Signifying the benefits of a meaningful, sustainable business approach.
Campaign Phases
Phase 1: Awareness and Engagement
- Launch Announcement
- Message: “R!SE. The time for impactful change is now. Join us in transforming business practices to prioritize sustainability and societal well-being.”
- Channels: Social media, email newsletters, company website, press releases.
- Webinar Series: Introduction to the Impact-First Future Fit Framework
- Objective: Educate businesses on the framework and its benefits.
- Content: Overview of the framework, success stories, interactive Q&A sessions.
- Promotion: Social media campaigns, targeted emails, and partnerships with industry influencers.
- Social Media Campaign: #RISEForImpact
- Objective: Create a buzz around the campaign and engage a wider audience.
- Content: Share impactful stories, quotes, and statistics. Encourage followers to share their own stories of business transformation using the hashtag.
- Channels: LinkedIn, Twitter, Instagram, Facebook.
Phase 2: Adoption and Testing
- Impactful Business Plan Toolkit
- Objective: Provide businesses with a practical guide to create impactful business plans.
- Content: Detailed templates, best practices, case studies, and checklists.
- Distribution: Downloadable from the campaign website, distributed during webinars and events.
- Pilot Program: Test the R!SE Blueprint
- Objective: Encourage businesses to test the framework and gather feedback.
- Incentives: Offer incentives such as consultancy support, recognition in the campaign, and potential funding for successful implementation.
- Promotion: Direct outreach to businesses, partnerships with business associations, and promotion during webinars.
- Feedback and Iteration
- Objective: Collect feedback from pilot participants to refine the framework.
- Method: Surveys, focus groups, and one-on-one interviews.
- Outcome: Publish a report on the findings and improvements made to the framework.
Phase 3: Scale and Impact
- Case Studies and Success Stories
- Objective: Showcase the impact of the R!SE blueprint on businesses and communities.
- Content: Detailed case studies, video testimonials, and interviews.
- Channels: Campaign website, social media, industry publications.
- Annual R!SE Conference
- Objective: Bring together businesses, thought leaders, and stakeholders to share insights, network, and celebrate achievements.
- Content: Keynote speeches, panel discussions, workshops, and awards.
- Promotion: Comprehensive marketing campaign, partnerships with media and industry organizations.
- Ongoing Support and Community Building
- Objective: Foster a community of like-minded businesses committed to continuous improvement and impact.
- Content: Regular webinars, newsletters, and an online forum for sharing best practices and support.
- Outcome: Establish a sustained movement towards business practices that prioritize holistic and sustainable growth.
Campaign Logo
The goal of the “R!SE for Impact” campaign is to emphasize the idea of rising up and making a significant impact. The colors will play a crucial role in conveying this message.
We chose a deep blue color for most of the logo to convey trust, reliability, and stability, which are important qualities for a campaign focused on making a meaningful impact. The logo is professional and sophisticated, providing a strong foundation.
For the exclamation mark, we opted for a vibrant orange, associated with energy, passion, and action. It symbolizes urgency and a call to action, making vibrant orange ideal for the exclamation mark.
