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ROUNDMAP RoundAbout

The image in the header is of the Nanpu Bridge in Shanghai. The massive roundabout is connected to a bridge, crossing the Huangpu River. This bridge symbolizes the journey customers have to make: to take a risk on a new supplier, they’ll need to cross a boundary. The decision to return after a first sales cycle depends on whether the customer’s expectations are met and a perception of future value is being created.

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