We’re excited to answer your questions with regards to the ROUNDMAP™
The image in the header is of the Nanpu Bridge in Shanghai. The massive roundabout is connected to a bridge, crossing the Huangpu River. This bridge symbolizes the journey customers have to make: to take on a new supplier, they’ll need to take a risk by crossing a boundary. The decision to return after a first sales cycle depends on whether the customer’s expectations are met and a perception of future value has been created.