Introduction to the Equitability Matrix within RoundMap’s VEVA model

The VEVA model emphasizes Versatility, Equitability, Vitality, and Agility as essential for building resilient and sustainable organizations. These principles foster a balanced approach that integrates fairness, inclusivity, and adaptability into any business’s core operations.

Equitability ensures that value is distributed fairly and inclusively, fostering a culture of trust and mutual respect. By focusing on equitability, organizations can bridge gaps, reduce disparities, and harness diverse perspectives to drive sustainable success. The Equitability Matrix, a vital tool within the RoundMap framework, helps evaluate and improve how organizations engage with stakeholders and distribute profits.

The VEVA Model within the RoundMap Framework

The VEVA Model, part of the RoundMap framework, focuses on four essential elements for building future-fit organizations: Versatility, Equitability, Vitality, and Agility.

  • Versatility: Emphasizes adaptability and innovation in operations.
  • Equitability: Ensures fair value distribution and stakeholder engagement.
  • Vitality: Promotes organizational health and sustainability.
  • Agility: Encourages responsiveness and flexibility in a dynamic environment.

This model helps organizations achieve balanced, inclusive, and sustainable growth by integrating these core principles into their strategies and decision-making processes.

For more details, visit RoundMap Collaborative Essentials.

The Role of the Equitability Matrix

The Equitability Matrix within the VEVA model addresses the need for balanced and fair decision-making processes. It is a tool to evaluate and enhance how an organization engages with its stakeholders and distributes its profits. By integrating the Equitability Matrix, organizations can:

  • Identify and Address Stakeholder Needs: The matrix helps identify the needs and expectations of different stakeholder groups, ensuring that their voices are heard and considered in decision-making processes.
  • Ensure Fair Profit Distribution: It provides a structured approach to assess and improve how profits are distributed among stakeholders, promoting a fair and equitable sharing of benefits.
  • Enhance Stakeholder Engagement: The matrix encourages organizations to involve stakeholders actively in decision-making, fostering a sense of ownership and collaboration.
  • Measure and Track Progress: It offers clear metrics and criteria for assessing the current state of equity within the organization, tracking improvements, and making necessary adjustments.


Incorporating the Equitability Matrix into the VEVA model empowers organizations to align their operations with the principles of equity and inclusivity. Doing so fosters a fair and supportive environment for all stakeholders and enhances their long-term sustainability and success. The Equitability Matrix is vital for organizations committed to positively impacting and thriving in a dynamic business landscape.

XY-Matrix: Equitability Matrix

Let’s perceive the matrix with the X-axis representing Profit Distribution and the Y-axis representing Stakeholder Engagement and Inclusion. We’ll also include a description and personality for each quadrant:

  • X-axis – Profit Distribution: Measures how profits are distributed among stakeholders, from concentrated (limited stakeholders benefit) to distributed (broad range of stakeholders benefit).
  • Y-axis – Stakeholder Engagement and Inclusion: Measures stakeholders’ level of engagement and inclusion in decision-making processes, from low (limited engagement) to high (extensive engagement).

Four Quadrants

The Equitability Matrix helps organizations balance profit distribution and stakeholder engagement by categorizing their practices into four quadrants. Each quadrant offers a unique perspective on how organizations interact with and benefit their stakeholders.

  1. Collaborative Prosperity (Top-Right)
    • Description: High stakeholder engagement and broad profit distribution.
    • Personality: Inclusive, Fair, Empowering, Transparent
    • Key Traits: Organizations in this quadrant prioritize collective decision-making and equitable profit sharing, fostering a collaborative and supportive environment.
  2. Strategic Inclusion (Top-Left)
    • Description: High stakeholder engagement with concentrated profit distribution.
    • Personality: Participatory, Exclusive, Strategic, Influential
    • Key Traits: These organizations involve stakeholders extensively in decision-making but primarily benefit a select group with the majority of profits.
  3. Fair Distribution (Bottom-Right)
    • Description: Low stakeholder engagement with broad profit distribution.
    • Personality: Equitable, Traditional, Responsible, Caring
    • Key Traits: Organizations in this quadrant ensure fair profit distribution among stakeholders but have limited involvement in decision-making processes.
  4. Selective Benefit (Bottom-Left)
    • Description: Low stakeholder engagement and concentrated profit distribution.
    • Personality: Insular, Exclusive, Authoritative, Traditional
    • Key Traits: These organizations benefit a limited group with profits and have minimal stakeholder involvement in decision-making, often resulting in a more closed and controlled environment.

By understanding these quadrants, organizations can identify their current position and take steps to improve their equitability practices, aiming for a more balanced and inclusive approach.

Business Logic

1. Stakeholder Identification:

Stakeholder GroupNeeds & ExpectationsImpact on OrganizationImpact from Organization
EmployeesFair wages, career development, safe working environmentHighModerate
CustomersQuality products/services, customer support, fair pricingModerateHigh
PartnersMutual benefits, trust, collaborationModerateModerate
CommunitySocial responsibility, environmental stewardshipLowLow
InvestorsReturn on investment, transparencyHighModerate

2. Criteria for Equitability:

Access to ResourcesEqual access to necessary resources for all stakeholders
Opportunity for ParticipationOpportunities for stakeholders to participate in decision-making
Distribution of BenefitsFair distribution of benefits derived from organizational activities
Mitigation of RisksStrategies to minimize risks disproportionately affecting any group

3. Assessment Metrics:

MetricMeasurement ToolFrequencyBaseline DataTarget
Employee SatisfactionSurveysQuarterly70% satisfaction85% satisfaction
Customer Retention RateSales DataMonthly60% retention75% retention
Partnership EngagementPartnership FeedbackBiannually50% engagement70% engagement
Community Impact ScoreCommunity SurveysAnnually40% positive impact60% positive impact
Investor TransparencyInvestor FeedbackQuarterly65% satisfaction90% satisfaction

4. Decision-Making Process:

Decision-Making StepEquitability Check
Define Problem/OpportunityAssess how the issue affects each stakeholder group
Generate AlternativesEvaluate how each option impacts equitable treatment
Select AlternativeChoose the option that maximizes equitability
Implement DecisionEnsure the implementation plan addresses equitability
Evaluate OutcomeMeasure the equitability of outcomes and adjust if needed

5. Feedback Mechanisms:

Feedback ChannelStakeholder GroupFrequencyResponsible Party
Employee Feedback ForumsEmployeesMonthlyHR Department
Customer SurveysCustomersQuarterlyMarketing Department
Partner Review MeetingsPartnersBiannuallyPartnership Manager
Community Town HallsCommunityAnnuallyCSR Team
Investor CallsInvestorsQuarterlyInvestor Relations

6. Transparency and Accountability:

Transparency MeasureDescription
Regular ReportingPublish regular reports on equitability metrics and progress
Open CommunicationMaintain open communication channels with all stakeholders
Accountability FrameworkDefine roles and responsibilities for equitability efforts
Public CommitmentsMake public commitments to equitability and report on them

Implementation Steps

  1. Initiate a Baseline Assessment:
    • Conduct initial assessments to gather baseline data for all metrics.
    • Utilize surveys, data analysis, and stakeholder interviews.
  2. Develop the Matrix:
    • Collaborate with stakeholders to refine the Equitability Matrix.
    • Ensure criteria and metrics are inclusive and representative.
  3. Train and Educate:
    • Provide training sessions for staff and leadership on using the matrix.
    • Foster a culture of equity and continuous improvement.
  4. Integrate and Monitor:
    • Embed the matrix into all relevant processes and decisions.
    • Regularly monitor and review progress against metrics.
  5. Report and Communicate:
    • Regularly update all stakeholders on equitability efforts and outcomes.
    • Use various communication channels to maintain transparency and engagement.
By following this structured approach, the Equitability Matrix can help ensure fair and balanced decision-making within the organization, leading to enhanced trust, engagement, and sustainable success.

The Equitability Matrix and Labor Share Trends

The Equitability Matrix aims to ensure fair profit distribution and robust stakeholder engagement. An essential measure of equitability in this context is the wage share or labor share, which indicates the portion of national income allocated to labor compensation.

According to Federal Reserve Economic Data (FRED) data, the labor share in various sectors has continuously declined over the decades. This trend suggests that businesses increasingly deviate from equitable profit distribution, favoring capital returns over labor compensation. For instance, the labor share in the nonfarm business sector has fluctuated but generally declined over recent years, reflecting broader economic trends where wages are not keeping pace with productivity gains.

Using this data, we can illustrate how the declining labor share supports our view that businesses are on the wrong track. As labor’s share of income decreases, it indicates that workers are receiving a smaller portion of the economic gains, which undermines the principles of fair profit distribution. This trend is a critical indicator that many businesses must reassess their strategies to align more closely with equitable practices.

For more detailed data and visualizations, you can explore the following sources:

These sources provide comprehensive data that can help support our analysis and arguments regarding the need for businesses to pursue more equitable profit distribution strategies. The depth and breadth of this data should instill confidence in the validity of our analysis.

FRED graph of US labor share 1948–2016

Wage Growth Disparity Analysis

Based on the data from the Economic Policy Institute, we can observe the following differences in wage growth over the past 7 decades between the bottom 90% of workers and the top wage groups:

GroupGrowth (%)Difference from Bottom 90% (%)
Bottom 90%26.00.0
Top 5%79.053.0
Top 1%157.0131.0
Top 0.1%343.2317.2


  • Top 5%: The wage growth for the top 5% is +79% ─ 53% higher than the growth experienced by the bottom 90%.
  • Top 1%: The wage growth for the top 1% is +157% ─ showing a disparity of 131% compared to the bottom 90%.
  • Top 0.1%: The top 0.1% of earners have seen a remarkable growth of +343.2% ─ 317.2% more than the wage growth of the bottom 90%.

This data underscores the stark contrast in wage growth between most workers and the top earners, highlighting the urgent need for more equitable economic policies and profit distribution strategies within businesses.

Conclusions on Equitable Profit Distribution

Data Insights

  1. Labor Share Trends (FRED Data)
    • The labor share, or the proportion of national income allocated to labor compensation, has decreased over recent decades. This indicates that workers receive a smaller share of economic gains relative to capital.
  2. Wage Growth Disparities (EPI Data)
    • The bottom 90% of workers experienced a wage growth of 26% over the past 70 (!) years.
    • In contrast, the top 5% of earners saw their wages grow by 79%, the top 1% by 157%, and the top 0.1% even by 343.2%.

Key Conclusions

  1. Growing Income Inequality
    • The significant disparity in wage growth between the bottom 90% of workers and the top 0.1%, top 1%, and top 5% reflects a growing income inequality. This trend suggests that economic growth benefits disproportionately accrue to top earners and management.
  2. Decreasing Labor Share
    • The decline in labor share further exacerbates the issue, as a smaller portion of national income is directed toward workers’ wages. This trend underscores a shift in the distribution of economic gains away from labor and towards capital, benefiting top management and investors.
  3. Insufficient Equitable Profit Distribution
    • The combination of decreasing labor share and the stark wage growth disparity indicates that current business practices and economic policies are not supporting equitable profit distribution. Instead, they favor top earners and management, leaving most workers with relatively stagnant wages.
  4. Implications for Businesses
    • These trends highlight a critical need for businesses to reassess their profit distribution strategies. Organizations should strive to create more inclusive and equitable systems that ensure fair compensation for all workers, not just top management. This can help mitigate income inequality and promote more balanced and sustainable economic growth.

Strategic Recommendations

  1. Implement Equitability Frameworks
    • Businesses can adopt frameworks like the Equitability Matrix to evaluate and improve their profit distribution practices. This can help ensure that all stakeholders share economic gains more fairly.
  2. Enhance Stakeholder Engagement
    • Increasing engagement with all levels of employees in decision-making processes can foster a more inclusive work environment and help address wage disparities.
  3. Transparent Compensation Policies
    • Developing transparent compensation policies that link pay to performance across all organizational levels can help bridge the wage gap between top management and the broader workforce.
  4. Long-term Sustainability Focus
    • Aligning profit distribution strategies with long-term sustainability goals can promote more equitable economic growth, benefiting the organization and society.

By addressing these issues, businesses can help reduce income inequality and foster a more equitable and sustainable economic environment.

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