Customer-touching Activities

One of the learnings from creating the ROUNDMAP™ is that, although most firms consider marketing, sales and service as their main customer-facing operations, these activities alone do not account for…

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  • 31/08/2019

Price/Volume Matrix™

Since price strategy is one of the pillars of any business strategy, I took some time to create the Price/Volume Matrix™. I believe the graph is self-explanatory, however, if needed,…

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  • 29/08/2019

The Value Hub™ Theory (1)

In hindsight, the idea behind the ROUNDMAP™ originated from a meeting in 2012, to which I was invited, to help determine the future of a local radio station considering the…

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  • 10/07/2019
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