Business Model Matrix™

While creating the Integrated Customer Lifecycle™, interconnecting all four front-office departments, we found remarkable similarities between a focus on sales and the traits of Customer Centricity. Similarly, a focus on marketing pointed to Product Centricity.

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  • 18/05/2019

Quality Control

It might seem strange to talk about quality control in context of the customer creation process, however, when we compare product specifications to customer expectations,…

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  • 17/05/2019

To Whom It May Concern

What’s the ROUNDMAP™ for? It is a question I get asked a lot. So let me give you a sense of how and when you’ll need the mapping system and use it to your advantage.

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  • 15/05/2019

The Silo Effect by G. Tett

In her book, The Silo Effect, FT journalist and antrolologist Gillian Tett describes the destructive effects of mental, functional and data silos on collaboration, performance and innovation.

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  • 13/05/2019

A New Symbol

The ROUNDMAP adopted a new symbol, representing a joint of the business roadmap and the customer roundtrip.

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  • 11/05/2019

Equitability

What made us create the ROUNDMAP™ can be captured in one word: EQuitability. It means being fair, just, and honest. We believe all businesses have…

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  • 17/01/2019

Equity and Leverage

There is some understanding on what differentiates product centricity from customer centricity with regards to focus, but much less with regards to growth. Let's have…

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  • 28/11/2017

ROUNDMAP™ Too Complex?

Whenever I show the ROUNDMAP™ for the first time, a person's eyes speak volumes. Obviously any all-encompassing model, even those with just a handful of…

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  • 29/10/2017
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