ROUNDMAP™ Universe

ROUNDMAP™ Universe

ROUNDMAP™ Customer 360 consists on two dimensions, on the one hand a vertical perspective, consisting of the Business Model Matrix™, the Value Position Matrix™, and the Experience Matrix™, and on the other hand a lateral perspective, taken from the Integrated Customer Lifecycle™.

To perceive the two dimensions as part of one framework might be difficult to grasp, so we’ve created an additional illustration to explain the interrelationships.

ROUNDMAP Universe man

In the figure above the Integrated Customer Lifecycle™ is represented by a color-coded horizontal ellipse, indicating the customer’s journey, i.e., crossing four silos, or four phases of a customer’s lifecycle: marketing, sales, delivery, and success. Strategy is executed cross-structure, usually top-down, while customer intelligence is captured cross-market, usually bottom-up.

Business Side

Before a customer can be served, we’ll need a business model explaining how we are going to create, deliver and capture value.

Next, we’ll need to look at how external parties will perceive us. This will determine our (relative) value position.
 
Now that we know how we are going to create value, and how we are (hopefully) being perceived in terms of value position, we’ll need to focus on the experiences we want our visitors/customers to have, Experience design and the Customer Lifecycle are strongly interwoven.
 
Market Side
 
As we execute our strategy of obtaining a piece of the market at a profit, some customers can be converted immediately, others have to be pursuaded over a period of time. We’ll need to track their behavior and learn about their intent, to transform them to satisfied customers. Any feedback from them, registrered in various databases, has to be unified and used to create more personalized experiences and more relevant value.

Author

  • edwinkorver

    Edwin Korver is a polymath and systems thinker dedicated to integral philosophy and complex business transformation. Through his company CROSS/SILO and pioneering framework RoundMap®, he has long tackled the organizational silos that fragment businesses from the outside in. Now, with MeshMind, Edwin goes deeper — addressing the mental silos that give rise to organizational ones in the first place. He envisions a future where business harmonizes profit with purpose, common sense, and EQuitability — a vision he brings to life through the power of storytelling and his forthcoming books, Leading from the Whole and Business Regenerated.

    View all posts Vision-forward Systems Thinker · CEO, CROSS/SILO · Creator of RoundMap® and MeshMind · Author of Leading from the Whole
Share the Post:

Recent Articles

divided-mental-silos
Silos

Mental Silos: The Lens You Don’t Know You’re Wearing

Most organizations know they have a silo problem. Departments that barely speak. Strategy that doesn’t reach the floor. Decisions made in one room that quietly undermine decisions made in another. The diagnosis is familiar. The fixes — cross-functional teams, better

18/03/2026 No Comments
money-hoarding-chatgpt
Capitalism

Prelude — Why Capitalism Cannot Be Fixed

There is a story running quietly in the background of modern life. It tells us that capitalism is imperfect, but inevitable. That its failures are side effects, not features. That with enough regulation, innovation, or responsibility, it can be renewed.

03/02/2026 No Comments
licenced-by-cross-silo-shutterstock_2496390355
Shared Value Networks

Governing Value: From Extraction to Accountability in Living Systems

Why Capitalism Struggles with the Laws of Nature Economic theories such as Donut Economics, Earth Overshoot Day, and planetary boundary frameworks have made one thing abundantly clear: resources are finite, and human activity must operate within ecological limits. These models

17/01/2026 No Comments

Stay in the Loop!