ROUNDMAP™ Universe

ROUNDMAP™ Universe

ROUNDMAP™ Customer 360 consists on two dimensions, on the one hand a vertical perspective, consisting of the Business Model Matrix™, the Value Position Matrix™, and the Experience Matrix™, and on the other hand a lateral perspective, taken from the Integrated Customer Lifecycle™.

To perceive the two dimensions as part of one framework might be difficult to grasp, so we’ve created an additional illustration to explain the interrelationships.

ROUNDMAP Universe man

In the figure above the Integrated Customer Lifecycle™ is represented by a color-coded horizontal ellipse, indicating the customer’s journey, i.e., crossing four silos, or four phases of a customer’s lifecycle: marketing, sales, delivery, and success. Strategy is executed cross-structure, usually top-down, while customer intelligence is captured cross-market, usually bottom-up.

Business Side

Before a customer can be served, we’ll need a business model explaining how we are going to create, deliver and capture value.

Next, we’ll need to look at how external parties will perceive us. This will determine our (relative) value position.
Now that we know how we are going to create value, and how we are (hopefully) being perceived in terms of value position, we’ll need to focus on the experiences we want our visitors/customers to have, Experience design and the Customer Lifecycle are strongly interwoven.
Market Side
As we execute our strategy of obtaining a piece of the market at a profit, some customers can be converted immediately, others have to be pursuaded over a period of time. We’ll need to track their behavior and learn about their intent, to transform them to satisfied customers. Any feedback from them, registrered in various databases, has to be unified and used to create more personalized experiences and more relevant value.


  • Edwin Korver

    Edwin Korver is a polymath celebrated for his mastery of systems thinking and integral philosophy, particularly in intricate business transformations. His company, CROSS-SILO, embodies his unwavering belief in the interdependence of stakeholders and the pivotal role of value creation in fostering growth, complemented by the power of storytelling to convey that value. Edwin pioneered the RoundMap®, an all-encompassing business framework. He envisions a future where business harmonizes profit with compassion, common sense, and EQuitability, a vision he explores further in his forthcoming book, "Leading from the Whole."

    View all posts
Share the Post:

Recent Articles

Think Differently: Embracing the Next Era of Management Innovation

Beyond the Quarter: Embracing Long-Term Strategic Renewal for Sustainable Success

Coming Full Circle: A Journey of Transformation, Connection and Emerging Wisdom

Breaking Down Silos in Healthcare: The Critical Need for Cross-Disciplinary Collaboration

Impending Impact: Business Strategies Destined for Demise

Harnessing Informal Networks: The Key to Building Adaptability and Resilience

Navigating Uncertainty: From the 2D to the 3D Strategic Agility Matrix

Navigating Complexity: The Cynefin Framework and the Art of Adaptive Leadership

From Division to Unity: The Evolution of Community Design

Navigating the Future with the RoundMap’s Strategic Agility Matrix

Rise to the Occasion: Navigating Complexity with Strategic Agility and Foresight

Beyond Optimization: Embracing Transformation in the Digital Age

RoundMap’s Continuous Elevation Process: Cultivating Cyclical Growth

Beyond Ignoring Early Warnings: Exemplifying Adaptive Leadership in the Face of Disruption

Learning through Reflection: Adapting the Navy SEALs’ Mission Debriefing

Join Our Newsletter