Embracing Equitable Practices: Exploring the Value of America’s Most Just Companies

Embracing Equitable Practices: Exploring the Value of America’s Most Just Companies

In a world where corporate responsibility and social equity are increasingly in the spotlight, the annual rankings of America’s Most Just Companies provide a beacon of hope and inspiration. 

In collaboration with CNBC, Just Capital has released the highly anticipated 2024 rankings, highlighting companies prioritizing equitability in their operations and practices.

Based on their performance, several conclusions can be drawn regarding corporate value:

  1. Outperformance of Broad-Based Index: The broad-based index, upon which the JUST ETF is based, has demonstrated strong performance compared to the Russell 1000, outperforming it by approximately 10.34% since December 1, 2016. This indicates that companies in the index, prioritizing equitable practices, have delivered superior returns to investors over this period.
  2. Performance of JUST 100 Index: The JUST 100 Index, which comprises companies recognized for their commitment to just and equitable practices, has significantly outperformed the Russell 1000 Equal Weighted Index since its inception, delivering a return of 38.5%. This outperformance suggests that companies focused on social responsibility and equity may generate higher returns for investors than the broader market.
  3. Worker-Focused Index Outperformance: The worker-focused index emphasizes factors related to employee well-being and fair treatment and has demonstrated remarkable outperformance compared to the Russell 1000 Equal Weighted Index. With a 103.75% outperformance since January 1, 2018, companies prioritizing worker-centric policies and practices generate superior returns for investors.
  4. Significant Spread Between Top and Bottom Decile: The substantial spread of 75.45% between companies ranked in the top and bottom deciles by JUST’s overall score highlights the importance of just and equitable practices in corporate performance. Companies with higher scores, indicating a more substantial commitment to social responsibility and equity, deliver significantly better financial results than those with lower scores.

These conclusions suggest that companies focused on just, equitable, and socially responsible practices contribute positively to society and generate superior returns for investors. This underscores the growing recognition of environmental, social, and governance (ESG) factors in corporate valuation and investment decision-making.

Equitability: Bridging the Path to Inclusive Prosperity

At the heart of this groundbreaking initiative lies “equitability,” a term synonymous with fairness, justice, and ethical conduct. Just Capital recognizes that true corporate success extends beyond financial performance to encompass a company’s impact on its employees, customers, communities, and the environment. 

Equitability is one of the foundational principles of RoundMap®, guiding organizations toward sustainable success through stakeholder-driven leadership and collective empowerment.

The essence of the 2024 rankings lies in the recognition of companies that demonstrate a steadfast commitment to equitability across various dimensions:

  1. Employee Well-being: Just companies prioritize the well-being and fair treatment of their employees, offering competitive wages, benefits, and opportunities for career growth. These companies empower employees to thrive and contribute to their fullest potential by fostering a supportive and inclusive work environment.
  2. Customer Satisfaction: Equitability extends to the relationship between companies and their customers. Just companies prioritize transparency, integrity, and customer satisfaction, ensuring that their products and services meet high ethical and quality standards. By prioritizing the needs and concerns of their customers, these companies build trust and loyalty over the long term.
  3. Community Engagement: Just companies recognize their role as responsible corporate citizens and actively engage with the communities in which they operate. From philanthropic initiatives to sustainable business practices, these companies strive to impact society and address pressing social and environmental challenges positively. By partnering with local stakeholders and investing in community development, they contribute to the well-being and prosperity of all stakeholders.
  4. Environmental Stewardship: Equitability encompasses a commitment to environmental sustainability and responsible stewardship of natural resources. Companies should implement environmentally friendly practices, reduce their carbon footprint, and invest in renewable energy solutions. By prioritizing environmental sustainability, these companies protect the planet for future generations and demonstrate their commitment to global equity.

As RoundMap® envisions a future where businesses operate with integrity, purpose, and equitability, the 2024 rankings of America’s Most Just Companies serve as a roadmap for corporate transformation. By celebrating and recognizing companies that prioritize equitability, we inspire a shift towards a more sustainable, inclusive, and just future for all. Together, let us embrace the essence of equitability and chart a course towards collective success and prosperity.

The top 10 of the JUST 100

The JUST 100 annual rankings reflect the performance of America’s largest publicly traded companies on the Issues that matter most in defining just business behavior today. Our polling of the American public determines the Issues and their weights in our model.

The top 10 best-performing companies can be viewed below (out of the 100):

  1.  Hewlett Packard Enterprise Company
  2. Bank of America Corporation
  3. Accenture plc
  4. Intel Corp
  5. Citygroup Inc
  6. The Cigna Group
  7. Ecolab Inc
  8. Elevance Health
  9. Advanced Micro Devices Inc
  10. Micron Technology Inc


  • Edwin Korver

    Edwin Korver is a polymath celebrated for his mastery of systems thinking and integral philosophy, particularly in intricate business transformations. His company, CROSS-SILO, embodies his unwavering belief in the interdependence of stakeholders and the pivotal role of value creation in fostering growth, complemented by the power of storytelling to convey that value. Edwin pioneered the RoundMap®, an all-encompassing business framework. He envisions a future where business harmonizes profit with compassion, common sense, and EQuitability, a vision he explores further in his forthcoming book, "Leading from the Whole."

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