Think Differently: Embracing the Next Era of Management Innovation

Think Differently: Embracing the Next Era of Management Innovation

In a recent Forbes article by senior contributor Steve Denning, a profound shift in the business management paradigm is meticulously explored. The article showcases how today’s most successful and fastest-growing companies differ markedly from their traditionally managed counterparts. This transformative shift towards a more holistic and human-centric approach is not merely a trend but a fundamental evolution in leadership and organizational design. 

Read the full article on Forbes.

Unpacking the Forbes Article

The Forbes piece delves into the transition away from the rigid, system-focused management techniques of the 20th century—characterized by methods like Lean Manufacturing and Six Sigma—towards innovative approaches that prioritize mindsets, goals, values, and organizational culture. Highlighted within are companies like Apple, Microsoft, and Amazon, each praised for their alternative leadership styles that place a greater emphasis on understanding and aligning with customer needs and values over traditional process-centric metrics. The article also taps into neuroscience, citing the work of Iain McGilchrist, to suggest that the most successful firms today utilize the brain’s right hemisphere capabilities, which support a more integrated and contextual understanding of the business environment, fostering greater profitability and expansive growth.

Table 1: Fastest growing US, European and Japanese Firms as of April 30, 2024 by Steve Denning

RoundMap: A Beacon of Modern Management Practices

This narrative of transformation echoes the core principles and mission of RoundMap®. Our approach, deeply aligned with the innovative management styles outlined in the Forbes article, champions a holistic, stakeholder-driven framework. RoundMap® integrates systems thinking with continuous learning and collaborative empowerment, advocating for an adaptive, purpose-driven approach to modern business challenges.

Moreover, RoundMap® goes beyond recognizing these shifts in management philosophy by providing a comprehensive methodology to implement these transformative practices effectively. Our framework is designed to dismantle silos, enhance collaboration across various functions, and drive innovation, ensuring sustainable success through whole-system transformation.

Why RoundMap® Is Essential for Today's Businesses

As businesses face an increasingly volatile, uncertain, complex, and ambiguous world, the need for adaptive and integrative management practices has never been more critical. The Forbes article highlights a vital market shift, but RoundMap® offers the tools, strategies, and insights necessary for businesses to navigate and lead in this new era. By embracing RoundMap®’s methodologies, companies can unlock their collective potential, ensuring long-term success and differentiation in a crowded marketplace.

This alignment with cutting-edge management philosophies underscores RoundMap®’s role as a crucial facilitator for businesses aiming to adapt and excel in the dynamically evolving commercial landscape. We are not just participants in this new era of business management; RoundMap® is leading the way, ensuring that organizations are equipped to thrive sustainably and holistically.

Left- versus Right-Brain Thinking

Reflecting on the Forbes article: To effectively describe the two extremes in management thinking that contrast the logical, left-brain aspects with the more intuitive, right-brain qualities, it’s helpful to portray them as distinct paradigms or mindsets that reflect differing views on how organizations should be run. Here’s a breakdown of the characteristics and implications of each:

Left-Brain Management: Analytical and Systematic


  • Logical: Relies heavily on rational thinking and clear methodologies.
  • Analytical: Focuses on dissecting problems into smaller, manageable parts.
  • Measurable: Emphasizes quantifiable metrics and performance indicators.
  • Tangible: Values concrete results, often in financial outcomes and productivity.
  • Structured: Operates within clearly defined rules, roles, and processes.
  • Efficiency-Oriented: Seeks to optimize operations to achieve maximum productivity and minimal waste.


  • This approach is well-suited to stable and predictable environments where processes and methods can be controlled to produce consistent results.
  • It may struggle with adaptability and flexibility, often being slow to respond to changes in the market or innovations that disrupt traditional models.

Right-Brain Management: Holistic and Human-Centric


  • Goals-Oriented: Focuses on overarching objectives and the organization’s mission rather than just the processes.
  • Purpose-driven: Emphasizes the ‘why’ behind business actions, aligning with broader values and visions.
  • Culturally Focused: Places significant importance on company culture, employee engagement, and stakeholder relationships.
  • Belief-Based: Leverages shared beliefs and values to inspire and motivate employees.
  • Intuitive: Values gut feelings and the capacity to make decisions based on less quantifiable factors.
  • Innovative: Encourages creativity and experimentation, viewing failures as opportunities for learning and growth.


  • This approach suits dynamic, complex environments where constant change and flexibility is necessary.
  • It fosters innovation and adaptability but may face challenges in creating consistent, predictable outcomes without the support of structured systems.


The evolution of management thinking underscores a profound truth that RoundMap® has long advocated: the essence of effective management lies not in choosing between the analytical left-brain or the intuitive right-brain approaches, but in embracing the complementary strengths of both. As organizational environments grow increasingly complex, the inclination to engage the right hemisphere—focused on holistic, adaptive, and purpose-driven thinking—becomes more pronounced. Conversely, in more predictable and stable conditions, the precision and order facilitated by left-brain thinking come to the fore.

This duality is not merely a necessity but a strategic advantage. It is no coincidence that organizations which have proactively cultivated right-brain capacities are better positioned to navigate and flourish in times of uncertainty and change. Their success is a testament to the foresight of integrating expansive, right-brain thinking with the rigor and structure of the left-brain, affirming a balanced approach as the cornerstone of modern management philosophy. This balanced perspective is what we at RoundMap® have consistently championed and implemented, guiding businesses to thrive amid both stability and tumult.


  • Edwin Korver

    Edwin Korver is a polymath celebrated for his mastery of systems thinking and integral philosophy, particularly in intricate business transformations. His company, CROSS-SILO, embodies his unwavering belief in the interdependence of stakeholders and the pivotal role of value creation in fostering growth, complemented by the power of storytelling to convey that value. Edwin pioneered the RoundMap®, an all-encompassing business framework. He envisions a future where business harmonizes profit with compassion, common sense, and EQuitability, a vision he explores further in his forthcoming book, "Leading from the Whole."

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