A New Symbol

A New Symbol

The ROUNDMAP adopted a new symbol, representing a joint of the business roadmap and the customer roundtrip.

Now that ROUNDMAP™ Customer 360 has been developed into a full-fletched mapping system of the Customer Dynamics™, consolidating two frameworks, the Business Model Matrix™ on the one hand and the Integrated Customer Lifecycle™ on the other, it was time to adopt a new symbol.

One crucial aspect to consider is that the Business Model Matrix™ and the Integrated Customer Lifecycle™ overlap, which has been a significant finding, discovered during the creation of the ROUNDMAP™. This overlap indicates that a strategic focus on f.i. the blue sector will have executional implications (often referred to as ‘tactics’) at the ultimate level of truth, the customer lifecycle.

Another aspect to be aware of is that organizations exist of multiple silos – groups of experts – each with their own rules, behavior, symbols, signals, norms, postures, and so on, which fragment the execution of the Business Strategy, which, if left unattended, will cripple the operating performance.

Obviously, social dynamics within each group may inspire individual workers to support each other or try to outperform one another, which is both cases can be beneficial. However, separate group dynamics are also known to create tunnelvision. And in some cases lead to apposing groups that are known to obstruct or even block cross-functional collaboration alltogether.

We’re not suggesting to crush the silos, merely to cross them. This requires a true collaborative mindset. Representatives of each group have to sit down regularly at an intercompany roundtable and discuss openly what information needs to be shared, why, how often and in what shape or form, in order to garantee the free flow of information, thus fit the customer lifecycle puzzle which will help determine the future outcome of the business.

Great leaders define themselves by appealing to a collaborative mindset, creating a truly effective value chain. And do so without attempting to disturb the positive effects of separate group dynamics.

Author

  • Edwin Korver

    Edwin Korver is a polymath celebrated for his mastery of systems thinking and integral philosophy, particularly in intricate business transformations. His company, CROSS-SILO, embodies his unwavering belief in the interdependence of stakeholders and the pivotal role of value creation in fostering growth, complemented by the power of storytelling to convey that value. Edwin pioneered the RoundMap®, an all-encompassing business framework. He envisions a future where business harmonizes profit with compassion, common sense, and EQuitability, a vision he explores further in his forthcoming book, "Leading from the Whole."

Share the Post:

Recent Articles

Management Innovation: The Imperative for a Unified Approach to Systemic Change

Circuitry of Innovation: Bridging Organizational Silos for Collaborative Success

Embracing the Unknown: The Courage to Leap Towards a Future of Our Own Making

Adapting to Uncertainty: Embracing Agility in Building Future-Fit Organizations

50+ Quotes on Business Wisdom: from Leadership to Strategic Risk-Taking

The Data Access Paradox: Democratizing Information While Ensuring Security

The Change Paradox: Navigating Resilience and Vulnerability in Uncertain Times

The Digitization Paradox: The Balancing Act in the Age of Automation

The Leadership Paradox: Balancing Centralized Authority with Decentralized Empowerment

The Ethical Paradox: Balancing Profitable Humonity and Progressive Humanity

The Specialization Paradox: Balancing Reductionism and Integralism

The Strategy Paradox: Balancing Efficiency in Management with Visionary Leadership

The Interaction Paradox: Balancing Transactional and Relational Dynamics

The Innovation Paradox: Balancing Steady Refinement and Acute Novelty

The Productivity Paradox: How Optimization Unwittingly Stifles Innovation

Join Our Newsletter