Visionary Leadership: Staying True to Your North Star in a Shifting Landscape

Visionary Leadership: Staying True to Your North Star in a Shifting Landscape

Developing a clear and compelling vision of the future for the company stands out as a pivotal component of leadership.

Research highlighted in the Harvard Business Review emphasizes that the most successful innovation leaders possess a clear and compelling vision of the future. Theodore Hesburgh, President of the University of Notre Dame, once said,

“The very essence of leadership is that you have to have a vision. It’s got to be a vision you articulate clearly and forcefully on every occasion.”

Struggling organizations often cite the absence of a vision as a primary reason for their stagnation or decline. James Kouzes, a highly regarded leadership scholar and educator best known for co-authoring “The Leadership Challenge,” notes the demoralizing effect of a leader unable to articulate the purpose behind actions:

“There’s nothing more demoralizing than a leader who can’t clearly articulate why we’re doing what we’re doing.”

A visionary leader can see potential and mobilize others toward realizing it. Howard Schultz, an American businessman best known for his role in transforming Starbucks into one of the world’s leading coffee companies, believes in the power of vision to shape the future, emphasizing the role of seizing opportunities and being responsible for one’s future:

“I believe life is a series of near-misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see. And pursuing that vision.”

However, Michael Hyatt, author of “The Vision Driven Leader,” observes that few leaders adequately develop or communicate a vision, essential for creating alignment, attracting the right people and resources, and fostering collaboration across the organization:

“Business as usual produces predictable results. But if you want something fresh, something new, that takes vision. Greatness only happens by design. And, while the vision-driven leader is committed to designing and pursuing a desirable future outcome for their organization, they recognize resistance is part of realizing their vision. To become the most effective vision-driven leader, tenacity, integrity, and courage are essential.”

Hyatt underscores that vision facilitates cross-silo collaboration and enables cross-level integration, enhancing organizational performance:

“From that vision comes this year’s annual plan. What will you do this coming year to make progress on your vision? What projects will you undertake that will bring you closer? What initiatives will you start or stop? What products will you create or retire? The clearer your Vision Script, the more apparent the answers to these questions will be.”

Gallup‘s findings support the importance of an engaging vision, which shows that 74% of employees feel disengaged, with many actively seeking new opportunities. Yet, engaged employees can significantly boost a company’s financial performance—up to 1.7 times higher, and even more so when these employees engage customers, potentially tripling financial outcomes.

RoundMap® emphasizes the crucial interplay of purpose, vision, mission, and strategy, fundamentally rooted in the power of collective effort and the meaningfulness of being part of something significant. Edwin Korver, architect of RoundMap®:

“True leadership is forging a work environment where every individual feels intrinsically linked to a collective purpose that merits striving for both individuals and as a united entity. It’s about understanding that at the core of every triumphant organization lies a congregation of people, all motivated by a unified vision. This shared vision guides and binds us together, propelling us towards making the most positive impact possible.”


  • Edwin Korver

    Edwin Korver is a polymath celebrated for his mastery of systems thinking and integral philosophy, particularly in intricate business transformations. His company, CROSS-SILO, embodies his unwavering belief in the interdependence of stakeholders and the pivotal role of value creation in fostering growth, complemented by the power of storytelling to convey that value. Edwin pioneered the RoundMap®, an all-encompassing business framework. He envisions a future where business harmonizes profit with compassion, common sense, and EQuitability, a vision he explores further in his forthcoming book, "Leading from the Whole."

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