ROUNDMAP™ Strategic Playbook

We've spent a lot of time to comprehend the disciplines involved with customer dynamics (cross-functional and cross-structure) to create the ROUNDMAP™ Customer 360 Integrated Mapping System and Methodology. Because we…

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  • 02/08/2019

Beyond Competitive Advantage

We've discussed the term 'competitive advantage' more than once, as described in the book 'Competitive Advantage' by Michael Porter. However, competitive advantage is merely one way of gaining strategic advantage.…

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  • 27/07/2019

ROUNDMAP™ Full Stack

To understand what elements and aspects the ROUNDMAP™ mapping system actually contains, we've created what we call the ROUNDMAP™ Stack: While the Integrated Customer Lifecycle™, at the bottom of the…

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  • 25/07/2019

Experience Matrix™

Experience Design is widely recognized to be critical to the customer development process. Not just in our digital age, but even long before bits-and-bytes driven firms grabbed control of the…

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  • 23/07/2019

Coexisting Business Models

A question I get asked a lot is: Can two Elementary Business Models™ coexist within one company? Car Manufacturers versus Car Sharing Platforms Let's take a car manufacturer, like Mercedes…

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  • 18/07/2019

The Case for Empathy

An article recently published in Harvard Business Review emphasizes the importance of cherishing a culture in which empathy is strongly embedded. As you may know, empathy is the first precondition…

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  • 13/07/2019

The Value Hub™ Theory (1)

In hindsight, the idea behind the ROUNDMAP™ originated from a meeting in 2012, to which I was invited, to help determine the future of a local radio station considering the…

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  • 10/07/2019

Chain of Success™

After 25 years in leadership roles with organizations such as Southwest Airlines, JetBlue Airways, DoubleTree Hotels, and Juniper Networks, Ann Rhoades is a leading expert on building values-based organizations. Rhoades…

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  • 09/07/2019
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