Decoupling the Job-to-be-Done

Professor Thales Teixeira from Harvard Business School took 8 years to write his book 'Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption'. His observations of dozens of startups, tech companies, and traditional players led to an understanding of how business is being disrupted. We'll discuss his findings while uncovering the question: Why now?

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  • 27/01/2020
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